Message Templates
Two ways to build a template
Rich Text — a single rich-text box for the subject and one for the body, with bold,
italic, links, lists, and placeholders. Works for both email
and SMS. See Create a Template.
Email Builder — a visual, drag-and-drop layout made of blocks (text, images, buttons,
columns, and more), for a more polished, newsletter-style email. Email-only, it can’t be used for
SMS. See Build with the Email Builder.
Choose an editor when creating the template. You can switch editors while editing an unlocked
template, but review the content in the selected editor before saving. Switching is not a promise
that a visual layout will be converted into equivalent rich text.
If you plan to reuse a template for both email and SMS broadcasts, use Rich Text. An
Email Builder template can only be used when sending by email — it’s not available if any
recipient would receive the message by SMS.

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