Messages & Communication
Conversations vs. broadcasts
These are the two ways messages get sent, and it’s worth keeping them straight:
A conversation is a one-to-one thread with a single member or contact,
by email or by text message (SMS). Conversations behave like an email inbox: you can reply, mark
them read or unread, flag important ones, and archive old ones.
A broadcast is one message sent out to many members at once, targeted at a
program, a group, or a custom filter. They’re for announcements,
reminders, and newsletters. Each recipient gets an individual message, not a shared group
conversation. A broadcast does not bring an archived conversation back into the main Inbox.
See Send a Message for conversations and
Send a Broadcast for broadcasts.

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